The basics of business for yoga therapists: Insurance, pricing & sales

yoga business

Welcome to episode 29 of The Breathing Deeply Yoga Therapy and Meditation podcast.

As a yoga therapy school, we get asked questions about running a yoga therapy business all the time. 

Breathing Deeply director and lead teacher Brandt Passalacqua has been running his own successful yoga therapy private practice alongside the school for many years. He has a lot of advice and information to share with students about how to start a yoga therapy practice their training is finished!

Inside this episode, Brandt covers the basics such as how to set up your practice space to ensure all of your clients feel safe and taken care of. Brandt also shares advice on how to find your first workplace to rent which can be a challenging first step for new yoga therapists!

Pricing is also covered including different pricing models, and how to find the right rate to charge. Brandt also covers an ethical sales process that Brandt recommends for yoga therapists to do when onboarding new clients.

This episode is full of invaluable information that Brandt shares from his own personal experience.

It is relevant to anyone who is studying to become a yoga therapist or is thinking about becoming one in the future!

This episode is a clip that has been taken directly from our Yoga Therapy Foundations Program.

If you join, not only will you receive the full training to become a yoga therapist but you will also receive live access to Brandt every week for Q&As where you can ask him any questions you may have about yoga therapy and starting a yoga therapy business!

Are you ready to start your journey to becoming a yoga therapist? 

Start your application now!

We have new intakes starting every few months. The next intake starts April 12, 2022!

This episode covers:

  • The basics of a yoga therapy business
  • Finding a workspace as a new yoga therapist
  • Insurance for yoga therapists
  • How to price your yoga therapy sessions
  • An ethical sales process for yoga therapists

Looking for information about whether insurance covers yoga therapy, rather than insurance for yoga therapists? Check out our blog post, “Does Insurance Cover Yoga Therapy?

Om Shanthi


Breathing Deeply is a Yoga Therapy and Meditation School, founded by lead teacher Brand Passalacqua in 2014. We hold online and in-person Yoga Therapy Foundations and IAYT accredited Advanced Programs and retreats along with Meditation Programs, including online meditation teacher training and certification and holistic weight loss with Being At Peace with Food.

Breathing Deeply is made up of an active and thriving community of yogis, caregivers, therapists, teachers, medical professionals, parents & children with the same intention—to serve others, lessen suffering, and co-create a new paradigm in wellness.

business for yoga

Info Session

Brandt talks about common questions applicants have about the Breathing Deeply Yoga Therapy Program. Tune in to get the full program details.